Speed
Tidy, simple UI
Perhaps the area Google invested most of its development time to differentiate from other browsers. Google Chrome launches very quickly from your desktop, runs applications at speed thanks to a powerful JavaScript engine and lots pages quickly using the WebKit open source rendering engine. Add to this faster search and navigation options from the simplified UI and you have a browser that is hard to beat on speed.
Google Chrome�s most striking feature and a substantial factor in its popularity - the simple UI hasn�t changed much since the beta launch in 2008. Google focused on trimming down unnecessary toolbar space to maximise browsing actual estate. The browser is made up of three rows of tools, the top layer horizontally stacks automatically adjusting tabs, next to a simple new tabs icon and the standard minimize, expand & close windows controls. The middle row includes three navigation controls (Back, Forward & Stop/Refresh), a URL box which also allows direct Google web searching and a star bookmarking icon. Extensions and browser settings icons line up to the right of the URL box. The third row is made up of bookmark folders and installed apps. Basically overlooked now, this tidy UI was a breath of fresh air compared to the overcrowded toolbars of popular browsers pre-2008.
Privacy
Another hugely popular feature, Incognito mode lets you browse privately by disabling history recording, reducing traceable breadcrumbs and removing tracking cookies on shutdown. Chrome�s settings also let you personalize regular browsing privacy preferences.
Security
Chrome�s Sandboxing prevents malware automatically installing on your computer or affecting other browser tabs. Chrome also has Safe Browsing expertise built in with malware and phishing protection that warns you in the event you encounter an online site suspected of containing malicious software/activity. Regular automatic updates make positive security features are up to date and effective.Download
